All Experience
Senior Creative Designer
July 2021 – Current
Responsible for designing and developing responsive, accessible web applications for the State Government of Wisconsin. Delivering high-fidelity concepts and front-end code (HTML/CSS) by pairing foundational UX/UI best practices with AI-driven insights to streamline user research, map complex user flows, and rapidly iterate on intuitive user experiences.
Key Contributions:
- Designing, maintaining, and optimizing the front-end framework of 60+ State Agency websites and 34 custom applications, including partners like DOT, DSPS, DNR, Wisconsin Historical Society, DFI, SOS, and DOA.
- Developing a scalable branch-based design system featuring microservices, reusable components, and self-service tools, simplifying website and application development for state agencies.
- Streamlining workflows and establishing design standards to enhance collaboration between PMs, developers, and designers, improving efficiency and quality control throughout all stages of the project.
Marketing Specialist
March 2017 – July 2021
Responsible for providing strategic marketing support and creative direction to nine Foundation partners across Africa and Latin America. Led art direction, web development, and e-marketing campaign implementation for fundraising events, driving lead generation, organizational growth, and long-term sustainability.
Key Contributions:
- Increase amount of dollars fundraised in the US from 2018 to 2019 through the improvement of art direction, cohesive marketing campaigns, and UX/UI design in all communication channels:
- Hope For Life - Funds raised from events in 2018: $83,889, 2019: $193,410, and 2020: $85,000*
- Many Hopes - Funds raised from events in 2018: $359,849, 2019: $526,000, and 2020: $514,682
- Build and maintain brand consistency with all nine foundation partners.
- Create Hope For Life’s 2020 website and brand guidelines.
- Direct all art efforts and technology implementation for Many Hopes’ galas and events.
- Develop the new Many Hopes’ website
Marketing Generalist
November 2014 – March 2017
Responsible for the creation, optimization, and implementation of diverse digital projects, including e-marketing materials, website architecture, wireframes, user flow diagrams, style guides, prototypes, and interactive designs. Ensured all deliverables aligned with user-centered design principles and business goals.
Key Contributions:
- Rebranded the company's website.
- Created and launched KODAK’s Remanufactured Toner Cartridge brand including packaging & website.
- Refreshed MPS Ready Printers brand and packaging.
- Managed the logistics of weekly e-marketing deliveries
- Strategized new methods of marketing to increase customer interaction with the company using CRM tools.
- Developed weekly marketing campaigns from concept to implementation using CRM and design tools
Web & Graphic Designer
June 2013 – November 2014
Managed the full lifecycle of multiple website projects, consistently maintaining the marketing department’s brand standards across all internal and external digital deliverables.
Key Contributions:
- Standardized the marketing material.
- Creation of the new Facility Gateway Corporation website.
- Designing the new PlusOne Data Center Madison website.
- Creation of the new FGC / EATON UPS Systems website
- Creation of the new FGC /General Electric UPS Systems website
- Creation of the new FGC /Toshiba UPS Systems website
Lead Graphic Designer & Illustrator
March 2011 – May 2012
Managed client projects from concept, design, development and integration to positioning and implementation. Managed and delegated tasks and client requests for one direct report.
Key Contributions:
- Designed Jimmy Buffett’s Margaritaville Cancun and Cozumel website
- Designed Bubba Gump Cancun and Puerto Vallarta website.
- Branding and art direction for Extreme Tours Cancun.
Languages
- English
- Spanish
Education
- Web Development Certificate / Madison Technical Area College / Madison, WI - May 2015
- Bachelor Degree in Graphic Design / La Salle Cancun University / Cancun, Mexico - Jun 2011